And you'll notice, there's the official HB logo up there too. That was a long time in the works. Or I should say that I was effectively putting off that task for a long time. Defining yourself in type is surprisingly tricky.
Are you an all-caps kind of girl or scrolly & silly? Modern? Vintage? Modern & vintage? Romantic? Floofy? Straight-forward? And when you've answered these sorts of questions, then you have to figure out how to translate that personality into type.
Kinda fun too. Fun enough to do again.
So, what's the new Freshcut logo for? Hmmm. Well, that I'm hoping to announce next week.